Viral & Interactive Marketing - Online word-of-mouth promotions
The ability to interact with a brand is important to consumers, especially online, where they seek out forms of entertainment and information. Word-of-mouth marketing is equally important to a brand, as it is a cost-effective way to promote a product through the consumer. Viral marketing combines the consumer need for an interactive online experience with the effectiveness of traditional word-of-mouth marketing. It provides an informative, yet entertaining, way of interacting with the brand while also creating and online brand community.

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