Search Engine Optimization
Did you know that over 88% of Internet users use a search engine to find information, and that 81% of Internet users will research a product to aid in making a purchasing decision?*

This is just another reason why Search Engine Optimization (SEO) is so important for a winery website. A website is only effective if it can be found and SEO increases your winery's website presence online through search engines.

Think of SEO as a reciprocal triangle:

- Website: A website offering useful information and content with an intuitive navigational structure will appeal to more consumers.
- Consumers: Utilize search engines to find information about brands and products and visit sites offering engaging content.
- Search Engines: Rank websites based on traffic and content.

From effective title and description meta tags to keyword-enriched content, optimizing your wine brand's website for better search engine ranking should be among your first online priorities. And SEO doesn’t stop there. Rather, it’s a continuing process of understanding the latest in search engine capabilities, consumer trends relating to use of search engines, and adjustments to your website to ensure improvements in search engine ranking.

Understanding How Search Engines Work
The world of search is constantly changing. Thus, a winery website’s SEO is never completed. Intwine Marketing offers a clear understanding of the latest in SEO and how search engines rank websites. This understanding allows us to make constant adjustments to a winery’s website to ensure growth in search engine ranking and visibility.

Meta Tags
Search engines list websites using three different sections: Title, Description and webpage url. The title, usually the blue underlined text, and description, a short paragraph under the title, are created using your Meta Tags. Meta Tags are a fine art between offering information about the website and being a call-to-action to encourage a consumer to click on the link and visit your website. Intwine combines these two elements to create effective Meta Tags that improves your website ranking while also increasing your website traffic.

Content, content, content
Improving a winery's website content is among the top priorities when optimizing a website for search engines. Intwine Marketing will conduct a keyword analysis of your website’s content and consumer search trends to recommend important search phrases to be incorporated into your content.

Social Media, Inbound Links, Sitemaps and Robots.txt
Search Engine Optimization reaches beyond your winery's website to incorporate other important elements in your marketing mix. Optimizing all social media campaigns, from your Facebook page to Twitter account, is an important step in increase your presence online. Intwine Marketing offers experience in utilizing the tools available to improve search engine visibility, including in-bound linking, sitemap.xml files and robots.txt files.

Please contact us at 415-546-2204 to discuss how Intwine Marketing can assist you with your website’s search engine optimization.

*Source: Pew Internet