Intwine Marketing offers a range of integrated marketing services customized to client's individual needs. One size does not fit all. And as such, Intwine Marketing works with our clients to create the most suitable and successful marketing strategies that will achieve their objectives. Through all forms of marketing and advertising, Intwine Marketing integrates unique, creative ideas and concepts that differentiate and
build brand communities. Contact us today to learn more about Intwine Marketing's services and capabilities.
Advertising
Corporate Identity
Direct Marketing
Packaging Design & Brand Strategy
Pay Per Click Advertising
Print Collateral & POS
Search Engine Optimization
Social Media Marketing
Website Design & Development
Viral & Interactive Marketing
Advertising
Being creative for the sake of creativity is nice, but unless there is purpose to the message, it won't help achieve sales goals. Advertising has become more about the brand. It is about connecting with the consumer that is memorable and relatable fashion, without forgetting about the brand message or objectives. From traditional print to creative online banner advertisements, Intwine Marketing is able to create an effective and impactful advertising campaign to help achieve winery's branding and sales goals.
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Intwine Marketing also provides Media Planning and Buying services.
Brand strategy, wine label and packaging design
A wine label captures not only the brand's personality, but the personality of the wines, the region and the targeted consumer. From the top capsule to the back label, the entire package should be designed with the consumer, the wine and the brand in mind. A strong label should instant convey the story of what a person can expect once they've popped the cork. Before we even begin to think about designing a wine label, Intwine Marketing first understands the brand - who you are, where you've been and where you want to be. From their Intwine Marketing will create a brand strategy to assist in the development of the wine label and its launch.
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Corporate Identity
What's in a name? Everything! A name captures the essence of a brand, as should the logo. Upon seeing your name and logo, the consumer should understand who you and what you can provide them. It should stand out and capture their attention. And most importantly, it should reflect who you are as a winery. Intwine Marketing will help you create a corporate identity system, from winery or wine logo design to letterheads and business cards and everything in between.
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Direct Marketing
You've capture the consumer's attention, have them interested in your products and even got them to join your mailing list. Now what? Not continuing a relationship with consumers is often the most common, and fatal, mistake that can be made. From quarterly e-newsletters to promotional emails and letters, direct marketing is essential in maintaining the consumer/brand relationship.
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Pay Per Click Advertising
Pay-Per-Click advertising (PPC) is one of the most cost-effective and targeted forms of advertising available online, driving traffic directly to your website. PPC advertising works on the premise of paying only when a consumer clicks on your ads. Additionally, your winery’s ads are only made visible to those consumers who are the most likely to be responsive to your message. Intwine Marketing offers an in-depth understanding of how to utilize PPC advertising to drive brand awareness, website traffic, and on-premise and off-premise sales.
Print Collateral
Print collateral and point-of-sales material is meant to be noticed, handled, read and re-read. More importantly, it's meant to cause the consumer to then go out and buy a few bottles of wine. Sometimes a good accolade isn't enough. Strong print collateral takes a brand message and incorporates a strong take-away that the consumer can relate to and use in the future. From winery brochures, wine neckers and hang tags to shelf talkers, Intwine Marketing can create a cohesive, effective and attractive point-of-sales system that will move the bottles off the shelf.
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Search Engine Optimization
Search Engine Optimization (SEO) has capture the attention of anyone with a website, and for good reason. Through editing and organizing your website, SEO is an effective way to increase your winery's website presence online through search engines. Intwine Marketing will create an in-depth analysis of your current online marketing efforts and provide a cohesive strategy and recommendations to increase your winery website's online presence.
Click here to learn more about Search Engine Optimization (SEO)
Social Media
The wine world is abuzz with Social Media marketing, and well it should be. As the wine consumer demographic shifts from the older generation to Millennials, it is important to begin reaching out to these avid social media users, as it is one of the most powerful word-of-mouth marketing opportunities out there. However, social media is more than just Facebook and Twitter. Rather, it's about offering consumers the ability to create a dialog and engage with the wine brand. Once this relationship is built, these avid wine consumers will become important brand ambassadors, creating awareness and promoting your wine brand. From the big names in social media to those untapped opportunities, Intwine Marketing will work with you to create a successful social media campaign and incorporate it into your overall marketing mix.
Click here to learn more about Social Media.
Website Design & Development
In today's world of instant gratification, it is important to provide immediate access to your brand and products. The web is one of those ways. A strong winery website provides direct interaction between the wine brand and the wine consumer. It can be used as a branding mechanism, communication tool and one of the most accurate ways to track consumer interest and opinion of your brand. Intwine Marketing's experience in winery website design and development spans from small, privately owned wineries to international wine brand names.
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Viral & Interactive Advertising
The ability to interact with a wine brand is important to consumers, especially online, where consumers seek out forms of entertainment and information. Word-of-mouth marketing is equally important to a wine brand, as it is a cost-effective way to promote a product through the consumer. Viral marketing combines the consumer need for an interactive online experience with the effectiveness of traditional word-of-mouth marketing. It provides an informative, yet entertaining, way of interacting with the brand while also creating and online brand community. Among the first to explore viral marketing for the wine industry, Intwine Marketing can create a unique, fun and effective campaign that will generate buzz and consumer loyalty.
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