Daniel LeFrancois - Founder/CEO
Daniel, a veteran in the Wine & Spirits industry, has over 25 years of experience in sales, marketing and brand strategy development. Daniel has served as the Vice President of Merchandising for wine.com, Inc. He was responsible for merchandising, sales strategies, wine marketing, wine club development, pricing and profitability for the nation's largest online wine retailer.
Prior to wine.com, Daniel was the Merchandise Manager & Wine & Tobacco for Duty Free Shoppers where he was responsible for global strategy, purchasing and promotional activity in 13 countries throughout the Pacific Rim. Daniel also served as the Vice President of Camus Cognac where he managed all international marketing activity, global strategy and brand development.